Sales and Advertising Data Set

Sales and Advertising Data Set

This data set contains monthly data (for 36 months) on sales and advertising expenditures for a dietary weight control product. Analysis with this data set is reported in:

B. Abraham and J. Ledolter, Statistical Methods for Forecasting, 1983, Wiley, p. 68.

F. M. Bass and D. G. Clarke, "Testing distributed lag models of advertising effect", Journal of Marketing Research, Vol. 9, 1972, pp. 298-308.

R. C. Blattberg and A. P. Jeuland, "A micromodeling approach to investigate the advertising-sales relationship", Management Science, Vol. 27, 1981, pp. 998-1005.

The variables in the data set are:

  1. Sales
  2. Advertising

A listing of the data set (filename: SALES.txt) follows. 

    12.0   15.0
    20.5   16.0
    21.0   18.0
    15.5   27.0
    15.3   21.0
    23.5   49.0
    24.5   21.0
    21.3   22.0
    23.5   28.0
    28.0   36.0
    24.0   40.0
    15.5    3.0
    17.3   21.0
    25.3   29.0
    25.0   62.0
    36.5   65.0
    36.5   46.0
    29.6   44.0
    30.5   33.0
    28.0   62.0
    26.0   22.0
    21.5   12.0
    19.7   24.0
    19.0    3.0
    16.0    5.0
    20.7   14.0
    26.5   36.0
    30.6   40.0
    32.3   49.0
    29.5    7.0
    28.3   52.0
    31.3   65.0
    32.3   17.0
    26.4    5.0
    23.4   17.0
    16.4    1.0
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